Bluecircle advertising was established in 2003. Determined to do it differently and tired of the restrains of traditional agencies,
bluecircle advertising has set out to be deliberately informal.Our employees work in freewheeling structures, an open architecture and positive environment where everyone feels part of
the creative process.Our positioning is disarmingly direct: we sell our client’s products in the most imaginative way possible.

bluecircle advertising set out to change the face of advertising. To the name of bluecircle advertising to become synonymous
with innovation, creativity and trust. To become the leading agency of choice for our clients, continually focused on delivering superior
performance.We go to great length to ensure that our advertising communication is striking and memorable, thus translating
into brand awareness and sales results.

Bluecircle advertising offers services that stretch far beyond normal agency boundaries. Besides the usual scope of ATL and BTL work
we offer brand consultancy, Logo and Corporate Identity developments, Packaging and product designs. Our in-house Multimedia studio
produces Web design, CD-rom, DVD interface design, Video profiles as well 3D and Flash animation.

As a media neutral company we explore new and innovative ways to promote your brand. For your brand to be unique you need distinctive
media solutions. Of course there are times when you are best served with a traditional TV ad and collateral, however, an event or radical
new use of ambient media ideas may offer better opportunities.

the clients: BARCLEYS, BDF, BINTANG BEER, BSD CITY, DIS, OU PONT, FILA,GIANT PLUS, 999 GALAN, GREEN SANDS, GULAKU, HEINEKEN, IZZI PIZZA, LIPPO BANK, MANDIRI BANK, PEDIASURE, PORSCHE, SCHENKER, SGS, SILOAM HOSPITAL, THE ARYADUTA, THE PARK LINE, TOTO

Nando’s is a series of fast-food restaurants from South Africa serving Portuguese nuanced. Nando’s offers fried chicken with lemon and herbs, with the level of spiciness was, spicy or extra spicy sauce, marinated with the fairies (known as Galinha à Africana). Besides chicken, Nando’s is also providing other foods such as spicy rice, fries (with table salt, or spices fairies), sauerkraut, roasted corn, couscous, bread rolls and salad.

In Australia, Bangladesh, Canada, Indonesia, Kuwait, Lebanon, Malaysia, New Zealand, Pakistan and the United Kingdom most restaurants labeled as kosher. Likewise with the Nando’s who are in Muslim countries are also kosher. While a restaurant Nando’s in South Africa labeled as kosher. (Savoy Kosher Nando’s)

razer mousepad

Persuasive

Macbook gold

A unique way to break through the clutter

E trade baby

Never promise more than it can deliver

Marlboro

Prevents the creative idea from overwhelming strategy

Durex

 The right Approach

The Justice Approach

The Common Good Approach

The Virtue Approach

Radio is a part of your public relations activities.  There are two reasons. First, of course, radio is great exposure. Nothing has diminished the impact of radio as a means of delivering message. Particularly in drive time (radiospeak for  traffic jams), you have a captive audience.

Give them a reason to listen and they’ll stick with you. Also, radio is an intimate medium that allows you to speak directly to the listener  and paint a picture in their imagination about your issue, product or service  with little distraction from visual images.

The radio is a medium of mass communications

Radio is a fascinating medium among the various mass comm media, because of its special characteristics. it continues ti be as relevant and potent as it was in the early years despite the emergence of more glamourous media. if we compareit to other mass media, radio consistently ranks as the most popular means of disseminating information, regradless of the continent. what makes radoi particularly appealing to research projects, however, is its interactivity, its capacity to provoke dialogue and to solicit the participation of local populations.

The radio is a mobile medium

Our product is condom, our target audience for everyone that like to play but safety their self 15 above. female 50%, male 50%. Its target audience are young men and women of  Singapore  City with several sale points,15 years of experience in the promotion of sexual health and producers and condom suppliers. The people who give service, need to have certain skills such as: empathy, respect to sexual diversity and personal life of users, kindness, need to have disposition to listen and give service, openness to several opinions, give confidence and basic information regarding human sexuality, HIV/AIDS, STIs, anatomy and physiology of sexual organs, male and female condoms, contraceptive methods, emergency contraception, sexual and reproductive rights.

Geographic objective.

Nowaday condom is importent for safety. so we’r distribute our product to whole Singapore but we focus on area that crowded and a night life. Everyone that need to use can find our product in 24 hours market.

Dollar Allocation.

Durex have 90 company in the world and one in Singapore, then 1.2% of our total media budget spent in Singapore

Scheduling Objective.

Our plan to promote is we will use pulsing because of we have create the new product of our brand after this we just use continuous for remine people to use our product.

Frequency Objective.

so the our target audience is everyone, 15 above.  we advertising in tv with our commercial at night time above 11.00 pm. we decide to put our commercial everyday 3 time in 3 months. we could make a totally diferent strategy decision base on an analysis of effective reach.

Testing Objective.

we wan to minimize the rizk of incorrectly spending media funds. we learning experience from which we can extrapolate results for futher use.

Spending Levels.

first we compared all cost of using media for advertising. which more eferctive, use tv, radio, or media print.

Allocation philosophy

we compared with the other company witch same product with use.

Media mix

we using differrent media to advertising our product like radio, tv, newspaper, magazine, and sometimes we use out door media.

Copy length.

for the first time our product come out.. we use commercial in tv with durations 60 seconds. after that to low th cost, we cut the commercial become 30 seconds.

Integrating different functions in one media.

Media can include: Internet, Phones, Televisions, etc.

Phones have become portable and easier

Televisions not only entertain but it is now interactive

Laptops is a media that can be used for communication, video, recording, audio and etc at one

Communication is simpler in every way : Business, Social, Economics, etc.

New Media has made every function connected for people making it a simpler and better place.

“Rizkyana Noviyanti”

“Love Is Pain”

“BeautyCrime”

 “Aishiteru”

“SoulMate”

Please see and read .. this some art from me

There are so many short word that use in the internet. like LOL, BRB, KEWL, DUNNO. So this days, people not only use this short word in the net. it’s also use in some conversations and some time in sms too.

Here is a nice (incomplete) listing of Internet Acronyms…

http://www.gaarde.org/acronyms/

Business Practices

Netscape soon fell victim to Microsoft’s rival Internet Explorer browser (precipitating a long-running anti-trust case), but other companies in turn attracted investor attention. Portals like Yahoo, Lycos, and AltaVista, were the next big thing. Then there were the companies that provided the internet’s backbone, like MCI and WorldCom.

The company that made the switching gear for the internet, Cisco Systems, briefly overtook Microsoft to become the world’s largest company by market capitalisation, worth over $400bn in March 2000. (It is now worth around $100bn).

At its peak, one billion dollars a week was flowing into Silicon Valley and its venture capital firms were desperately searching for dot.com investments with viable business plans. Retailers found backing to launch websites to sell everything from toys (eToys) to pet food (pets.com) to medical advice (webMD.com).

The culmination of the dot.com boom was the takeover by AOL, the biggest internet service provider in the US, of Time Warner, the biggest media company, for more than $200bn in January 2000. In the five years from 1995 to 2000, the main US tech stock index, the Nasdaq, rose five-fold. And the boom crossed the Atlantic, with UK travel company Lastminute.com, lead by Brent Hoberman and Martha Lane Fox, floating on the London stock market.

Educations

Internet now has change in to Alternative educations. Education that takes place outside of traditional public or parochial school systems, such as homeschooling, as well as education programs that are offered as alternatives within formal educational systems and provide innovative and flexible instruction, curriculum, grading systems, degree requirements.

(Hard Sell Ads)

  (Soft sell Ads)